ÁREA METROPOLITANA DO PORTO
Location : Santo Tirso, Portugal
Date : 30.03.2018
The activity took place on the 30th March 2018 in Santo Tirso city and municipality located in the north of Porto Metropolitan Area. The activity consisted of a workshop, with the participants being stakeholders from public and private institutions, dedicated to the theme “The promotion of AMP Heritage Roadmaps as a tourist attraction factor”.
The activity lasted for one day, in which 4 thematic scripts were presented, and their respective patrimonial symbols. Stakeholders discussed the relevance of the elements of the roadmaps and suggested some adjustments. It was also outlined a territorial marketing strategy to be adopted to promote the respective itineraries as a tourist attraction of AMP.